I have phases. Retail phases. Each phase has a central item that takes my mind off of any other items. I read blogs, magazines and watch YouTube videos accordingly then when a new phase comes I cannot understand how I could have been interested in the earlier stuff…
Yes, I do other things as well like going to work, spending time with my family and friends, exercise and engage in cultural activities but these phases sort of run in the background. I have noticed over the past years that they are usually happening in the same time of the year and it made me wonder if it is the result of some consumer society hypnosis or is it just me?
January is the month when I stock up on clothes and accessories. Mainly shoes and bags in my case. This usually takes place during the winter sales. I have been spending quite some time figuring out what I like and feel good it so I don’t buy that much crap luckily. January however can still be a bit rough on my bank accounts.
Then comes spring March and April is the time to invest in skin care. I research the hot new anti-aging items, technologies, treatments, serums, masks… and then I end up getting the same stuff I did last year. 🙂
The next phase is the summer sales when I usually score some gems for the rest of the warm weather here in Europe but I can generally stay away from the shopping temples and spend my time and money playing outside. Oh, yes this is also the time to update my festival, camping and outdoor gear. But this is still the least serious phase. Sunshine and warm weather tend to occupy my mind.
Then comes fall and my make-up obsession. Suddenly out of nowhere pallets, brushes and lipstick hijack my advertisement prone mind. I pay regular visits to the channels of my favourite YouTube gurus like Tati-GlamLifeGuru and MakeupGeek.
And somewhere between the make-up and Christmas presents during the fall I have an interior design/kitchen phase. Some colour updates here and there…festive decoration, cozy features to offset the depressing tought of 4 months of cold and darkness. Also sudden realisation like ”How could I have been living with this crappy couch for so long?” strike and force me to make a trip – or two- to IKEA.
I try my best but it is hard to stay on the right track…
Do you have retail phases? How do you cope with it?